Alice Zhuravleva

Political science and World Politics, National Research University Higher School of Economics (HSE)

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- Marketing and SMM

- Brand positioning and content strategy

- Coordination of PR, partnerships, and marketing collaborations

Alice is a marketing lead with years of experience in digital marketing and SMM, working at the intersection of strategy, content, and analytics. 

She is responsible for how FUTURA communicates — visually, verbally, and strategically.

Alice leads FUTURA’s marketing and SMM strategy, defines the Tone of Voice, oversees content, digital promotion, and analytics, and ensures close alignment between marketing, PR, design, and partnership initiatives.

For partnerships, marketing collaborations, joint projects, and media integrations, Alice is the primary point of contact, supporting initiatives from concept to launch and scaling.