Branding is an important part of visual communication, it's about crafting an identity, telling your story and shaping values. Unique branding sets your company apart from competitors, making it stand out and creating emotional connection to your brand.
Who might need it
→ Startups seeking to establish their brand identity
→ Existing companies looking to rebrand or refresh their image
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How we can help?
Initial Consultation and Discovery
- Brief: we ask you questions about your brand to find the original message and core of your brand identity. We gather information about the target audience, competitors, market position, and goals.
- Research and Analysis: we conduct market research to understand industry trends, competitor strategies, and customer preferences.
Creative Concepting
- Positioning: Defining the brand's unique value proposition and how it stands out from competitors. We create the core of the brand, by shaping Big Idea and tone of voice.
- Brand Personality and Values: Determining the brand’s personality traits, core values, and key messaging pillars.
- Mood Boards and Inspiration: Creating visual inspiration boards to explore different directions and styles. Searching for the best solution that is not only aesthetically attractive, but also relevant to business objectives.
Design Development:
- Logo Design: Crafting various logo concepts and refining them based on your feedback.
- Visual Identity System: Designing comprehensive brand guidelines.
As a result you receive a comprehensive guideline including: visual identity (logo, color palette, typography, snd guidelines for photography), design elements (iconography, patterns and textures, templates for digital usage and marketing materials). By following these guidelines, you can be ensured that all brand communications are aligned with the brand’s identity.
